Tiger TV Set to Roar: Rohit Jain Announces Global Streaming Platform Dedicated to Premium Hindi and Punjabi Content

GLOBAL ENTERTAINMENT — In a major development reshaping the South Asian entertainment landscape, industry veteran Rohit Jain has officially announced the launch of Tiger TV, a dedicated streaming platform tailored specifically for premium Hindi and Punjabi content. Backed by an ambitious multi-year financial strategy and a robust launch slate featuring some of the biggest names in regional and national cinema, Tiger TV is poised to capture the surging global demand for culturally rich, localized storytelling.

Scheduled to go live on October 15, 2026, the platform will deploy a comprehensive global distribution model. In Asia, Tiger TV will integrate directly into the Lionsgate Play application, while expanding internationally as a standalone application across key Western markets, including the United States, the United Kingdom, Canada, Australia, and New Zealand. Furthermore, to maximize accessibility and user acquisition, the service will be available via major aggregator ecosystems, including Amazon Prime Video Channels and YouTube Primetime Channels.

Main Facts: The Anatomy of Tiger TV’s Global Rollout

Tiger TV arrives in an increasingly crowded streaming marketplace with a distinct value proposition: hyper-focused curation of Hindi and Punjabi entertainment, bridging the gap between domestic Indian audiences and the vast, globally dispersed South Asian diaspora.

Launch Timeline and Global Availability

Official Launch Date: October 15, 2026.
Asian Distribution: Integrated seamlessly within the Lionsgate Play app across South Asia and Southeast Asia.
International Standalone App Markets: United States, United Kingdom, Canada, Australia, and New Zealand.
Third-Party Aggregators: Available globally via Amazon Prime Video Channels and YouTube Primetime Channels.

Pricing Structure

Designed to appeal to budget-conscious domestic consumers while remaining competitive in Western currency markets, Tiger TV’s pricing tier is structured as follows:

India: ₹349 per quarter or ₹799 per year.
International Markets (US, CA, UK, AU, NZ): Starting at $5.99 per month (in respective local currencies: USD, CAD, GBP, AUD, NZD).

Content Strategy and Scale

Organizers behind Tiger TV have announced a staggering financial commitment: building a portfolio of Punjabi and Hindi content Intellectual Property (IP) valued at over ₹500 crore ($60M+ USD) within the next three years. The platform aims to hit the ground running with a powerhouse slate of over 50 premiere titles during its inaugural year of operations.

Chronology: From Lionsgate Play Leadership to Independent Vision

The genesis of Tiger TV is deeply tied to the career trajectory of its founder, Rohit Jain, whose strategic vision has long guided the evolution of South Asian streaming.

The Lionsgate Play Era (2016 – 2024)

Rohit Jain’s journey toward launching Tiger TV was forged during his tenure as the President of Lionsgate Play Asia. Over an influential eight-year stint, Jain spearheaded Lionsgate’s aggressive expansion into the Indian subcontinent and Southeast Asia, transforming a niche Hollywood studio app into a recognized household brand known for edgy curation and localized marketing. Under his leadership, the platform learned the nuances of the Indian consumer, navigating fierce competition from domestic giants like Disney+ Hotstar, Netflix, Amazon Prime Video, and Zee5.

The Buyout and Strategic Pivot (2025)

Demonstrating immense confidence in the regional market, Jain made a landmark entrepreneurial move last year by acquiring the Lionsgate Play streaming arm in South Asia and Southeast Asia. This pivotal transaction gave him absolute operational autonomy and a deep-seated understanding of subscriber data, retention metrics, and content gaps in the region.

The Road to October 2026

Following the buyout, Jain and his core leadership team spent months quietly acquiring high-value IPs, forging strategic partnerships with major international aggregators (such as Amazon and YouTube), and commissioning cutting-edge original productions. The culmination of this planning is the official unveiling of Tiger TV, set for a synchronized global rollout on October 15, 2026.

Supporting Data: A Star-Studded Slate and Technological Innovation

Tiger TV’s content catalog is arguably its strongest selling point. By securing exclusive projects featuring the biggest cinematic icons from Punjab and Bollywood, the platform is bypassing the traditional "slow-growth" phase typically experienced by new streaming services.

The Punjabi Content Slate

Punjabi cinema has experienced an unprecedented global renaissance, with artists filling theaters worldwide. Tiger TV has capitalized on this momentum, locking in top-tier talent for its premier Punjabi titles:

Featured Projects: Laal Salaam, Rubb Rakha, Jahankilla, Hanji Kaun, Janaur, Ikk Tu Hoven Mutiyare, and Tu Te Punjab.
A-List Talent: The lineup features an elite roster of Punjabi superstars, including Diljit Dosanjh, Ammy Virk, Gippy Grewal, Neeru Bajwa, Sonam Bajwa, and Arminder Gill.

The Hindi Content Slate and First-Look Unveiling

On the Hindi language front, the platform is investing heavily in gritty, narrative-driven dramas and high-stakes thrillers designed to appeal to urban and semi-urban demographics.

Upcoming Titles: Jeevan Ya Bheema Con, Mantu Bhaiya Ki Dili Dezire, The Taj Story, and Aakhri Sawal.
Original Spotlight: At the launch event, organizers pulled back the curtain to reveal the first look at Daanav, a marquee Hindi crime thriller original series starring acclaimed actors Angad Bedi and Pooja Gor.

Embracing the Future: Artificial Intelligence in Entertainment

In a groundbreaking move that highlights Tiger TV’s forward-thinking ethos, Rohit Jain also unveiled Eklavya, the inaugural project in an upcoming slate of AI-driven entertainment. Most notably, Eklavya features Yug R.Ai, a pioneering digital AI actor. This move signals Jain’s intent to experiment with next-generation production methodologies, potentially lowering production costs while pushing the boundaries of digital filmmaking.

Official Responses and Industry Statements

In their official corporate announcement, Tiger TV organizers elaborated on the core philosophy driving the platform’s creation.

"Our mission over the next three years is to aggressively construct a robust ₹500 crore+ portfolio of Punjabi and Hindi content IP," stated the platform’s executive committee. "By launching with over 50 premiere titles in year one, we are not merely introducing an app; we are delivering an uncompromising celebration of South Asian culture, language, and cinematic excellence to audiences worldwide."

Industry analysts have noted that Rohit Jain’s deep industry relationships were instrumental in securing simultaneous distribution deals with global giants like Amazon Prime Video and YouTube Primetime Channels, ensuring that Tiger TV avoids the distribution bottlenecks that typically plague independent streaming startups.

Implications: How Tiger TV Will Disrupt the Streaming Ecosystem

The introduction of Tiger TV carries profound implications for the global streaming market, particularly regarding regional content monetization and diaspora engagement.

1. Hyper-Localization vs. Global Aggregation

For years, major global streamers have treated regional Indian content (outside of mainstream Bollywood) as secondary additions to their libraries. Tiger TV flips this script by placing Hindi and Punjabi content at the absolute center of its ecosystem. By packaging this content with western-friendly pricing ($5.99/month) and making it available via familiar interfaces like Amazon Prime and YouTube, the platform removes friction for the multi-million-strong South Asian diaspora in the US, UK, Canada, and Australasia.

2. Validating the Punjabi Cinematic Boom

While Punjabi cinema has historically commanded immense box-office clout in Northern India, Canada, and the UK, it has lacked a dedicated digital home capable of funding high-budget streaming series. Tiger TV’s multi-crore investment in Punjabi IPs featuring heavyweights like Diljit Dosanjh and Sonam Bajwa establishes Punjabi content as a premier, high-value global asset.

3. The Ethical and Practical Frontier of AI in Casting

The introduction of Eklavya and the digital actor Yug R.Ai is bound to spark intense debate within the global entertainment industry. As streaming platforms look for ways to optimize budgets and innovate storytelling formats, Tiger TV’s willingness to embrace AI actors could serve either as a prophetic glimpse into the future of digital media or a controversial disruption of traditional actor-management paradigms.

Conclusion

As the countdown to October 15, 2026, begins, all eyes will be on Rohit Jain and his team. Armed with deep industry expertise, a heavily funded ₹500+ crore content chest, a galaxy of stars, and innovative distribution pathways, Tiger TV is uniquely positioned to redefine how Hindi and Punjabi stories are told, consumed, and celebrated across the globe.