Taylor Hanson Signs With WME for Worldwide Representation Across All Areas as He Prepares for Solo Album and Expanded Entertainment Career

LOS ANGELES — Taylor Hanson, the Grammy-nominated singer, songwriter, entrepreneur, and enduring fixture of American pop-rock, has signed with Endeavor-backed powerhouse agency WME for worldwide representation in all areas. The strategic alignment comes at a pivotal transitional moment in Hanson’s nearly three-decade career, as he simultaneously steps into the spotlight as a solo artist, builds on his recent mainstream television exposure, and deepens his philanthropic and advocacy footprint.

The comprehensive signing spans music, television, branding, touring, and literary endeavors, positioning WME to leverage Hanson’s multi-faceted career as he builds toward the scheduled 2027 release of his highly anticipated debut solo album. This new chapter follows a busy year that saw Hanson expand his cultural footprint through high-profile television competitions, independent musical ventures, and continued leadership within the music community.

Main Facts

The core development in this announcement is Taylor Hanson’s newly minted partnership with WME (William Morris Endeavor), one of the premier talent agencies in the entertainment and media landscape. Under the agreement, WME will represent the artist globally across all sectors of his burgeoning enterprise.

This professional evolution coincides with several major milestones in Hanson’s professional trajectory:

The Solo Turn: Hanson is currently in the studio recording his debut solo album, slated for a global release in 2027. This project represents his first major body of work outside of his familial band structure and his rock supergroup side-projects.
Television Exposure: Earlier this year, Hanson introduced himself to a new generation of viewers by competing on season 35 of ABC and Disney+’s hit reality competition series Dancing With the Stars. Partnered with professional dancer Britt Stewart, Hanson showcased a dedicated work ethic that earned praise from both judges and viewers alike.
Legacy Foundation: As a founding member of the multi-platinum pop-rock band Hanson—alongside brothers Isaac and Zac—he boasts a career spanning nearly thirty years, anchored by global mega-hits, multiple Grammy nominations, and an independent record label model that paved the way for modern DIY artists.
Civic and Industry Leadership: Beyond his artistic endeavors, Hanson serves as the national co-chair of advocacy for the Recording Academy and runs Food On The Move, a prominent nonprofit organization combating food insecurity in his home state of Oklahoma and beyond.

Chronology: From 1990s Teen Phenom to Modern Polymath

To understand the weight of Taylor Hanson’s signing with WME, it is necessary to examine the unique timeline of his career, which bridges the pre-digital music industry of the late 20th century with the creator economy of today.

The Rise of Hanson (1992–1997)

Formed in Tulsa, Oklahoma, the sibling trio originally known as the Hanson Brothers began performing a blend of classic rock-and-roll, soul, and pop harmonies in the early 1990s. Consisting of Isaac on guitar, Taylor on keyboards and vocals, and Zac on drums, the group independently recorded and released two independent albums (Boomerang and MMMBop) before catching the eye of legendary music executive Steve Greenberg.

In 1997, when Taylor was just 14 years old, the band released their major-label debut, Middle of Nowhere, through Mercury/Island Records. The album’s lead single, "MMMBop," became an inescapable global phenomenon. Driven by its infectious hook, complex sibling harmonies, and Taylor’s distinctive, soulful lead vocals, the track skyrocketed to No. 1 on the Billboard Hot 100 and topped the charts in 27 countries simultaneously. The runaway success of Middle of Nowhere earned the young band three Grammy Award nominations, including Best New Artist and Best Pop Performance by a Duo or Group with Vocals, establishing them as a dominant force in late-90s pop culture.

Independence and Evolution (2000s–2010s)

Rather than fading into the background as former child stars, the brothers executed a bold maneuver in 2003 by parting ways with their major label to launch their own independent enterprise, 3CG Records. This move allowed them to maintain absolute creative control over their catalog and direct connection with their fiercely loyal fan base, known as "Hanson Fans" or "Fansonatics." Under 3CG, the band released a string of critically acclaimed independent albums, including Underneath (2004), The Walk (2007), Shout It Out (2010), and Anthem (2013).

During this era, Taylor Hanson also branched out creatively. In 2009, he formed the rock supergroup Tinted Windows alongside guitarist James Iha (The Smashing Pumpkins), bassist Adam Schlesinger (Fountains of Wayne), and drummer Bun E. Carlos (Cheap Trick). The band released a critically praised self-titled power-pop album on S-Curve Records, showcasing Hanson’s versatility as a frontman in a harder-edged rock environment.

Civic Action and Modern Ventures (2014–Present)

As his personal life expanded—Taylor and his wife, Natalie, share a large family—his professional interests diversified into philanthropy and business. In 2014, he founded Food On The Move, an Oklahoma-based initiative designed to tackle food deserts by bringing fresh, healthy groceries and community resources directly to underserved neighborhoods.

Concurrently, Hanson became increasingly vocal about creators’ rights, copyright legislation, and music education. His advocacy work eventually led to leadership roles within the Recording Academy, where he currently serves as the national co-chair of advocacy, fighting for equitable laws and industry standards for artists nationwide.

Most recently, Hanson returned to mainstream television in 2025 by joining the cast of Dancing With the Stars Season 35, bringing his trademark energy and theatricality to the ballroom before securing his new representation deal with WME.

Supporting Data & Career Metrics

The commercial and cultural footprint of Taylor Hanson and his brand provides significant context for why a major agency like WME has brought him into its fold:

Global Chart Dominance: "MMMBop" reached the apex of the charts in 27 countries, cementing its status as one of the defining pop anthems of the late 20th century.
Grammy Recognition: Hanson has earned three Grammy Award nominations as part of his family band, spanning categories for composition, performance, and commercial impact.
Independent Longevity: Through 3CG Records, the Hanson brothers have independently released music for over two decades, selling millions of albums worldwide without the backing of a traditional major-label distribution machine.
Philotropic Reach: Since its inception in 2014, Food On The Move has distributed millions of pounds of fresh produce, fighting systemic hunger across multiple communities in Oklahoma.
Broadcasting Reach: Season 35 of Dancing With the Stars drew millions of viewers across linear broadcast and streaming on Disney+, introducing Hanson to an entirely new demographic of fans and cementing his viability as a mainstream television personality.

Official Responses and Perspectives

The partnership with WME has generated enthusiasm from both sides of the professional aisle, particularly highlighting Hanson’s drive, discipline, and multi-disciplinary appeal.

Reflecting on her time working alongside Hanson on Dancing With the Stars, professional partner Britt Stewart offered glowing insight into the singer’s intense work ethic during a recent interview with The Hollywood Reporter.

"I was born in ’89, so I grew up in the ’90s, and that’s when Hanson was number one on the charts. I am a millennial so I can appreciate the significance of Taylor Hanson and how awesome it is for him to be on Dancing With the Stars," Stewart shared.

Recalling their initial meeting, she added, "I sighed in relief when he told me during our first meet, ‘I will do whatever you need me to do. If that means buying a cot and sleeping at the dance studio so we can rehearse all the time, that is what I will do.’ I was like, Okay, he wants to work for this. He’s in it to win it. That commitment is so important."

This same dedication has characterized Hanson’s approach to his musical career and advocacy work. Industry insiders note that WME intends to channel this fierce work ethic into a multi-tiered campaign that elevates Hanson not just as a heritage music act, but as a dynamic, contemporary multimedia personality.

Implications for the Future

Taylor Hanson’s signing with WME carries several important implications for the entertainment landscape as he approaches his upcoming solo era:

1. The Solo Album Rollout (2027)

While Hanson remains an active member of his family band, the upcoming 2027 debut solo album marks a distinct artistic pivot. With WME’s global network handling touring, brand partnerships, and media strategy, the rollout for this project is expected to be expansive, targeting international markets, major festival circuits, and specialized promotional platforms.

2. Crossover Media and Brand Expansion

Following his successful stint on Dancing With the Stars, WME is uniquely positioned to secure television hosting, scripted/unscripted television development, and digital content opportunities for Hanson. His dual identity as a seasoned rock veteran and a health-conscious entrepreneur/philanthropist opens doors for lifestyle branding, speaking engagements, and corporate partnerships.

3. Amplified Advocacy

Hanson’s role as national co-chair of advocacy for the Recording Academy requires significant public engagement, policy lobbying, and organizational leadership. Having a top-tier agency manage his schedule and public profile will enable him to scale his philanthropic efforts—such as Food On The Move and music education initiatives—with greater institutional backing.

Conclusion

As Taylor Hanson prepares to step into his next decade of creative output, the alliance with WME signals a sophisticated scaling of his brand. By bridging the nostalgia of his 90s pop roots with the agility of a modern independent artist, entrepreneur, and television personality, Hanson is well-equipped to write an exciting new chapter—proving that longevity in the entertainment industry belongs to those who continually reinvent themselves while staying anchored to their core strengths.