Disguise Expands X Series with X2 and X3, Bringing High-End Creative Control to Smaller Productions and Touring Acts
INDUSTRY NEWS — For over two decades, the name Disguise has been synonymous with the pinnacle of visual spectacle. From powering the jaw-dropping stage presence of global music icon Bad Bunny and the sprawling desert art installations of Coachella, to orchestrating massive architectural projections on Dubai’s Burj Khalifa and New York’s Top of the Rock observation deck, Disguise technology has driven the world’s most ambitious live experiences.
However, the immense power of high-end media servers and advanced visual workflows has traditionally been reserved for top-tier arena tours, massive corporate events, and stadium-sized festivals. Smallerproductions, independent artists, regional theatre tours, and intimate club nights have frequently had to compromise, relying on fragmented software ecosystems or scaling back their creative ambitions due to budget constraints and heavy hardware logistics.
That paradigm is shifting. Disguise has officially announced the expansion of its X Series with the introduction of the X2 and X3 units. By extending the series to two and three 4K outputs respectively, the company is drastically lowering the barrier to entry, making its industry-standard Designer software accessible to a much wider array of tours, festivals, corporate brand activations, and mid-sized live events at a compelling price point starting at $600 per month.
Main Facts: What is the Disguise X Series?
The newly expanded X Series is designed to bridge the gap between high-end production capability and the agility required by smaller, fast-moving tours and events.
The Lineup: The X Series now consists of the X1, X2, and X3 models, supporting one, two, and three 4K outputs, respectively.
Software-Driven Accessibility: The expansion opens up the powerful Disguise Designer software to a broader demographic of creators, programmers, and designers who previously may have been priced out of the ecosystem.
Hardware Flexibility: The X Series can run on a user’s choice of hardware—including high-performance Windows laptops—providing ultimate portability for professionals on the road.
Unified Workflow: Productions can seamlessly scale from a small club tour using an X-series unit up to massive arena productions driven by heavy-duty Disguise media servers (such as the GX 3) without needing to rebuild or reprogram show files.
Ecosystem Management: Alongside the hardware/software expansion, Disguise has launched MyDisguise, a centralized web platform for managing software subscriptions and purchasing licenses.
Chronology: From the Success of X1 to the Rollout of X2 and X3
The journey toward democratizing the Disguise ecosystem has been methodical, rooted in listening to industry feedback and observing the shifting needs of live entertainment professionals.
The Foundation: The Launch of X1
Last year, Disguise introduced the X1, a single 4K-output solution aimed at smaller-scale deployments. The industry response was immediate. Within months of its release, the X1 was deployed across a diverse spectrum of live events, immersive installations, and corporate brand activations. Notable early deployments included pop sensation Charlie Puth’s European tour, the annual TennoCon 2025 conference, and the intricate Dunham Massey Christmas light trail installation in the United Kingdom.
The success of the X1 proved that a market of designers and operators desperately wanted the robustness of the Disguise workflow without the physical and financial footprint of traditional rack-mounted server hardware.
Early Access and Real-World Field Testing
Building on the momentum of the X1, Disguise engineered the X2 and X3 to handle more complex multi-screen environments. Recognizing that software stability and reliability cannot be compromised on live tours, the company placed the X2 and X3 into an exclusive early-access beta program earlier this year.
Rather than waiting for a purely theoretical launch, select high-profile customers put the units through rigorous road testing. Consequently, by the time of the official public announcement, the X2 and X3 were already battle-tested, having powered major live productions for world-renowned electronic music artists and touringacts, including David Guetta, Martin Garrix, and Central Cee.
The Launch of MyDisguise
To streamline the administrative and operational hurdles associated with software licensing, Disguise concurrently launched MyDisguise. This new digital hub allows users to manage their software subscriptions, access updates, and purchase licenses for the X Series and other Disguise tools from a single, centralized home page.
Supporting Data and Real-World Deployments
The true test of any live production tool is how it performs under the grueling conditions of a live tour. The X Series has already proven its mettle across varied genres, from hip-hop tours to massive electronic dance music (EDM) festivals.
Central Cee’s U.S. and European Cross-Continent Tour
Alex Loftie, video programmer and operator for British rap sensation Central Cee, served as a key beta tester for the X2. Loftie noted how the transition between different venue sizes across continents was streamlined by the X Series.
"Making the move to the X2 from other solutions in the Disguise ecosystem was easy," Loftie explains. "With two 4K outputs, we were able to maintain full quality and didn’t have to compromise our creative vision on our smaller shows in the U.S. We could easily transition back to Disguise’s GX 3 media servers for the larger arena shows in Europe, and any changes we’d made in the smaller U.S. venues or new songs we’d added could be easily used again without any fuss."
Martin Garrix’s Festival Circuit
Vishal Sharma, video programmer at production powerhouse All Of It Now, highlighted the incredible time-saving benefits of utilizing the X Series for global festival circuits with superstar DJ Martin Garrix.
"Working with the X Series has helped speed things up considerably when working on Martin Garrix’s festival shows," Sharma observes. "We’re not having to reinvent the wheel every time we get to a new stage or venue; we can just use the same show file. It’s saving us a huge amount of time and has removed the need to reprogramme on another solution. We believe the X Series is going to really change the way the industry thinks about video and how it should be operated and executed."
Official Responses and Executive Insights
Leadership at Disguise emphasizes that the X Series is not merely a downsized product offering, but a strategic effort to nurture the broader community of visual creators.
Raed Al Tikriti, Chief Product and Technology Officer at Disguise, detailed the philosophy behind the expansion:
"Following the success of X1 last year, X2 and X3 are the next step in making our ecosystem even more accessible," Al Tikriti stated. "A key goal with the X Series is to give our community access to Disguise at a more accessible price point. By offering both two and three 4K outputs and the flexibility to run on your hardware of choice, including a Windows laptop, we’re enabling users to bring high-end creative possibilities to both small and mid-size shows."
Al Tikriti further emphasized the operational advantages for touring professionals:
"It provides the ultimate balance: the full power of Disguise with the portability to stay agile on the road, eliminating the need for costly logistics or time spent reprogramming on other solutions."
Implications for the Live Production Industry
The introduction of the X2 and X3 carries several profound implications for the live events, touring, and corporate production sectors:
1. Elimination of Format Shifting and Reprogramming Bottlenecks
Historically, a production company handling a tour that jumped from a 1,500-capacity club to a 20,000-seat arena might use entirely different software and hardware stacks for the different legs. This required video directors to waste valuable time reprogramming content, mapping layers, and translating show files between disparate media servers.
With the X Series acting as a lightweight, scalable companion to heavy enterprise servers, artists can maintain a single show file from the rehearsal studio all the way to the festival main stage.
2. Democratization of High-End Visual Storytelling
Immersive video content, real-time generative visuals, and complex projection mapping are no longer the exclusive domain of multi-million-dollar pop tours. By pricing the X Series starting at $600 per month and allowing operators to run the software on flexible hardware configurations (such as capable Windows laptops), regional theaters, up-and-coming musical acts, and mid-sized corporate event planners can now utilize the exact same creative workflow used by world-class visual designers.
3. Streamlined Tour Logistics and Reduced Carbon Footprint
Hauling heavy, rack-mounted media server hardware across domestic and international flights introduces massive logistical friction, excess baggage fees, and increased carbon emissions. By empowering engineers to run robust multi-4K output shows off highly portable setups, the X Series drastically cuts down on touring logistics, making complex visual shows far more sustainable for independent and mid-tier touring acts.
Summary and Pricing Information
As the live entertainment industry continues to recover, evolve, and demand higher visual fidelity across all tiers of performance, Disguise’s expansion of the X Series marks a watershed moment. By successfully bridging the gap between portability, power, and price, the company is ensuring that creative boundaries are no longer dictated by the size of a venue’s budget.
For teams looking to scale their productions, maintain unified show files, and bring world-class Disguise workflows to smaller stages, the X1, X2, and X3 are available now. Pricing for the X Series starts at $600 per month.
To explore detailed hardware requirements, technical specifications, and licensing options, visit the official Disguise X Series portal or manage your software subscriptions directly via the newly launched MyDisguise platform.
